Press Guide

The IceCube Neutrino Observatory (IceCube) is a research facility at the South Pole in Antarctica. IceCube is maintained and operated by the Wisconsin IceCube Particle Astrophysics Center (WIPAC) with funding from the U.S. National Science Foundation (NSF) and other international funders. Scientific analysis is performed around the world by members of our international IceCube Collaboration.

Referring to the IceCube Neutrino Observatory

On first reference, our full name should be used: the IceCube Neutrino Observatory; thereafter, it can be shortened to IceCube (one word with the second C capitalized). IceCube is not an acronym; there are no official acronyms for IceCube. Any other variation of our name should not be capitalized:

  • IceCube neutrino telescope
  • IceCube South Pole neutrino observatory
  • IceCube neutrino detector
  • IceCube observatory

The IceCube Neutrino Observatory is our official name and refers to the entire facility, including the in-ice detector. As shortened, IceCube can refer to the entire facility or to a given component. Correct usage includes:

  • IceCube is made up of 5,160 sensors in ice.
  • IceCube published a paper in Science.
  • IceCube discovered a neutrino coming from a blazar.

When referencing the IceCube Collaboration as a group, we capitalize both words as a proper name.

Related IceCube projects are formatted as indicated:

  • IceCube Upgrade
    • Capitalize “Upgrade” when referring to this specific project.
  • IceCube-Gen2
    • Use a hyphen between “IceCube” and “Gen2”; no space or hyphen between Gen and 2.

Social media

IceCube has social media profiles on Facebook, Twitter, Instagram, and YouTube.

Photo and multimedia usage guidelines

Unless otherwise stated, images and other media in the IceCube multimedia galleries are available for use in print and electronic material by the IceCube Collaboration members and institutions, NSF staff, staff from other funding agencies that have contributed to this project, members of the media, university staff, teachers, and the general public. All media in the galleries are intended for personal, educational, informational, and nonprofit/noncommercial use only.

Any media used must be credited according to the caption accompanying the specific media. 

Granting the right to use media from the IceCube multimedia galleries does not explicitly or implicitly convey the IceCube Collaboration’s endorsement of the site or document in which the media is used nor of the entity using it.

For inquiries about graphics, images, and interviews, please contact For urgent inquiries, please call 608-515-3831.

Digital resources

Additional media is available upon request. Please contact

Photos of the facility, experiments, public outreach events, and more can be downloaded from our website’s gallery page.

High-resolution and vector logos can be accessed from here.

Our video archives can be found on YouTube and in our galleries.

We encourage the use of our visuals, under our usage guidelines, as long as credit is given to the IceCube Collaboration and, when identified, the photographer.


  • Credit: Martin Wolf, IceCube/NSF
  • Photo courtesy of the IceCube Collaboration